Building Instagram awareness and driving store visits for a local F&B brand through mouthwatering food visuals, storytelling content, and strategic promotional campaigns.
Mie Ayam Terang 16 is a local F&B brand specializing in mie ayam, bakso, kaya toast, and rice menus. BDB executed an Instagram awareness campaign focused on mouthwatering food visuals and engaging storytelling, combined with strategic promotional offers designed to attract young adults and urban workers and convert online interest into store visits.
Food Visual Production
Developed content guidelines for mouthwatering food photography and videography aligned with the brand warm comfort-food personality.
Storytelling & Community Content
Created engaging stories around the brand heritage, menu items, and customer experiences to build emotional connection.
Promotional Campaigns
Designed strategic discount and bundling promotions amplified through Instagram to drive direct store visits during peak periods.
Free 30-minute consultation. We diagnose first, no hard sell.
