Generating qualified B2B leads for a 22-year construction and interior contractor by establishing authority and trust with government and private sector decision-makers through Meta Ads.
Gema IS is a construction and interior contractor with 22 years of experience offering integrated design and project management. BDB developed a data-driven B2B campaign on Meta Ads focusing on credibility and authority, showcasing their extensive project portfolio to decision-makers. The strategy prioritized lead quality over volume, targeting key decision-makers in both government and private sectors.
Portfolio Showcase Strategy
Created content highlighting Gema IS 22 years of construction projects and portfolio quality, transforming their track record into a compelling trust signal for procurement decision-makers.
Decision-Maker Targeting
Precisely targeted procurement managers and project leads in government agencies and private enterprises, ensuring ads reached those with real budget authority and project influence.
Credibility-Focused Content
Developed authority content establishing Gema IS as a trusted long-term construction partner, emphasizing depth of experience and integrated project management capability.
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