What's the minimum ad budget?

Starting from Rp 5M/month per channel. We'll recommend the right budget based on your goals and competition.

How long until we see results?

2-4 weeks for learning phase. Meaningful CPA improvements by month 2-3.

How is this different from boosting posts?

Boosting is spray-and-pray. We build funnels — each stage has a job, a budget, and a KPI. Every rupiah has a role.

Do you handle the creative too?

We provide creative strategy, briefs, and review. Production is coordinated with our Creative team or yours.

Can we see real-time data?

Yes. Live dashboard access to all campaign metrics. You see what we see — complete transparency.

How do you communicate and report?

Weekly performance report with 3 action items. Monthly 60-minute strategy review. Direct WhatsApp access to your strategist — we respond within 1 business hour.

Digital Ads untuk Bisnis Anda - Banana Digital Boost

Q: Is BDB the right fit for my business size?

We work best with businesses already spending Rp 10M+ per month on ads and want to convert that spend into qualified pipeline. If you're just starting, we can still help — but our playbook is built for businesses ready to scale.

Q: Do you take over our existing ad accounts?

Yes — we work inside your accounts, not separate ones. You own everything: all data, all campaigns, all history. When the engagement ends, it's all yours.

Q: What if results don't improve by month 2?

We agree on KPI targets before we start. If we're off-track by month 2, we run a structured diagnosis — strategy, creative, audience, or landing page. You'll always know exactly what we're testing and why.

Realita

Dashboard Bilang Tumbuh. Revenue Bilang Sebaliknya.

Kebanyakan akun iklan yang kami audit punya masalah yang sama: spending tinggi, pipeline rendah. Budget-nya tidak kecil — funnel-nya yang rusak.

Mengoptimalkan untuk Klik, Bukan Revenue

Your CTR looks great on slides. But if cost-per-MQL keeps climbing while pipeline stays flat — the campaign is failing.

Tidak Ada Struktur Funnel

One campaign trying to do everything? That's not a funnel — that's a leak. Every rupiah needs a defined stage and a KPI.

Atribusi Kotak Hitam

If you can't answer "which ad drove which sale this month" — you're making every optimization decision blind.

Platform yang Kami Kuasai

Semua Platform. Satu Strategi Terintegrasi.

Meta Ads

Kampanye Facebook & Instagram full-funnel. Prospecting, retargeting, dan konversi.

Google Ads

Search, Display, YouTube, Performance Max. Tangkap demand yang ada dan ciptakan demand baru.

TikTok Ads

Iklan video pendek native yang mengkonversi, bukan hanya menghibur.

CPAS (Collaborative Ads)

Jembatani iklan sosial dan penjualan marketplace. Retarget pembeli Shopee & Tokopedia di Meta.

Deliverables

Semua yang Anda Butuhkan untuk Mengubah Iklan Jadi Revenue

Dokumen Strategi Kampanye

Arsitektur kampanye full-funnel dengan audiens, alokasi budget, dan target KPI per tahap.

Setup Tracking & Atribusi

GA4, GTM, Meta CAPI — full attribution setup. Ketahui persis iklan mana yang menghasilkan penjualan mana.

Strategi Kreatif & Review

Arahan kreatif berbasis data — hooks, format, dan angle yang mengkonversi untuk audiens Anda.

Laporan Performa Mingguan

Bukan dump data. Laporan insight dengan 3 action item jelas. Setiap minggu.

Review Strategi Bulanan

Deep dive 60 menit dengan strategist dedicated Anda. Apa yang berhasil, apa yang tidak, langkah selanjutnya.

Akses Strategist Dedicated

Jalur langsung ke strategist Anda via WhatsApp. Tanpa antrian tiket. Kami merespons dalam 1 jam kerja.

Filosofi Kami

We Don't Optimize for Dashboards. We Optimize for Revenue.

Kami mengoptimalkan cost-per-MQL dan ROAS — angka yang benar-benar dipedulikan CFO Anda.

Vanity Metrics vs. Revenue Metrics

Jika CTR Anda 3% tapi MQL rate 0,2%, kampanye gagal — apapun kata dashboard.

Akuntabilitas Full-Funnel

TOFU membangun awareness. MOFU memelihara intent. BOFU mengkonversi. Tidak ada budget yang dihabiskan tanpa peran jelas dalam perjalanan revenue.

Kenapa BDB

Perbandingan Kami

	RekomendasiBanana Digital Boost	Marketing In-House	Agency Lain
Tim	Strategist dedicated + spesialis per channel	1-2 orang handle semua	AM dedicated, eksekusi template generic
Target Optimasi	Cost-per-MQL & ROAS	Clicks & impressions	Clicks & reach
Struktur Funnel	TOFU / MOFU / BOFU per stage	Single campaign, tanpa tahapan	Ada funnel tapi tidak optimized per stage
Tracking & Atribusi	GA4 + CAPI, full attribution	GA4 basic, sering misconfigured	Platform-reported only (angka inflated)
Pelaporan	Insight mingguan + 3 action items	Ad hoc, kalau sempat	PDF bulanan vanity metrics
Arahan Kreatif	Hooks, angle, format berbasis data	"Bikin yang bagus" tanpa data	Template satu ukuran untuk semua
Komunikasi	Direct WhatsApp, respon < 1 jam kerja	Internal meeting (sering deprioritized)	Email, respon 2-3 hari
Kontrak	3-12 bulan	Gaji tetap (susah hire yang bagus)	Lock-in 6-12 bulan
Metodologi	Boost Engine Banana Diagnosis → Eksekusi → Control loop	Trial & error, tanpa playbook	SOP generic, copy-paste semua klien
Adaptasi	Custom playbook per industri & model bisnis	Ikut trend tanpa strategi	Template sama untuk setiap klien
Iterasi	Optimasi mingguan, pivot berbasis data	Jarang dievaluasi	Review bulanan (kalau ingat)

Full-Funnel Framework

AIDA Funnel + Full-Funnel Attribution

TRADITIONAL

Awareness

Broad Targeting

Spray & pray. No ICP filter. Budget burned on irrelevant audiences.

Interest

No Retargeting

Visitors leave. No follow-up. No nurture sequence.

Decision

Vanity Metrics

Optimized for clicks & impressions. Pipeline ignored.

Action

??? Revenue ???

No attribution. No tracking. Hope-based marketing.

BDB SYSTEM

TOFU

ICP-Filtered Reach

Lookalike audiences. Interest stacking. AI-optimized targeting.

MOFU

Smart Retargeting

Video sequencing. Lead magnets. WhatsApp click funnels.

BOFU

Revenue Optimization

CPAS. Dynamic product ads. Cost-per-MQL bidding.

Revenue

Full Attribution

GA4 + CAPI + full attribution. Every rupiah traced to revenue.

Studi Kasus

Dari Rp 2,4M ke Rp 8M+ Revenue dalam 12 Bulan

How we scaled a Jakarta-based pharmaceutical brand from Rp 2.4B to Rp 8B+ e-commerce revenue — using CPAS on Meta + Shopee.

Rp 8B+ Revenue Tahunan 2025

18x ROAS (Return on Ad Spend)

62% Penurunan CPA

3.3x Pertumbuhan Revenue YoY

Tantangan: Revenue tahunan 2024 hanya Rp 2,4M dengan iklan marketplace yang tersebar, tanpa struktur funnel, dan tanpa tracking atribusi.

Solusi: Mengimplementasikan CPAS (Collaborative Ads) yang menghubungkan Meta Ads ke katalog produk Shopee. Membangun struktur full-funnel dengan targeting ter-filter ICP, retargeting produk dinamis, dan optimasi konversi.

Hasil: Revenue tumbuh dari Rp 2,4M ke Rp 8M+ dalam 12 bulan. ROAS konsisten di atas 18x. CPA turun 62% seiring funnel matang dan data terakumulasi.

Hasil bervariasi berdasarkan industri, budget, dan kondisi pasar.

Cara Kami Bekerja

Dari Diagnosis hingga Revenue yang Terakumulasi

Timeline terstruktur — agar Anda tahu persis apa yang terjadi dan kapan.

Minggu 1

Diagnosis Kampanye

Audit kampanye yang ada, setup tracking, dan kualitas data
Analisis kebocoran funnel: CTR, CVR, titik drop-off
Pemetaan ICP vs. targeting audiens saat ini

Deliverable: Laporan Diagnosis Kampanye

Minggu 2

Arsitektur Funnel

Desain struktur full-funnel (TOFU / MOFU / BOFU)
Setup tracking: GA4, CAPI, UTM framework
Definisikan KPI per tahap funnel (CPM, CTR, CPL, ROAS)

Deliverable: Blueprint Funnel & Setup Tracking

Minggu 3

Kreatif & Peluncuran

Produksi kreatif iklan (static, video, carousel)
Tulis varian copy per tahap funnel
Bangun kampanye, set strategi bidding, luncurkan

Deliverable: Kampanye Live

Minggu 4

Optimasi & Laporan

Optimasi bid & budget harian
A/B test kreatif dan audiens
Laporan performa mingguan dengan action items

Deliverable: Laporan Bulanan Pertama

Bulan 2+

Scale & Akumulasi

Scale kampanye yang menang, matikan yang kalah
Ekspansi ke channel atau audiens baru
Review strategi bulanan & realokasi budget

Deliverable: Pertumbuhan Revenue Terakumulasi

Pertanyaan yang Sering Diajukan

Berapa budget iklan minimum?

Mulai dari Rp 5 juta/bulan per channel. Kami akan rekomendasikan budget yang tepat berdasarkan goals dan kompetisi Anda.

Berapa lama sampai terlihat hasilnya?

2-4 minggu untuk fase learning. Peningkatan CPA yang bermakna di bulan 2-3.

Apa bedanya dengan boost post?

Boosting itu spray-and-pray. Kami membangun funnel — setiap tahap punya tugas, budget, dan KPI. Setiap rupiah punya peran.

Apakah kalian handle kreatif juga?

Kami menyediakan strategi kreatif, brief, dan review. Produksi dikoordinasikan dengan tim Kreatif kami atau tim Anda.

Bisa lihat data real-time?

Ya. Akses dashboard live ke semua metrik kampanye. Anda melihat apa yang kami lihat — transparansi penuh.

Bagaimana cara komunikasi dan pelaporannya?

Laporan performa mingguan dengan 3 action items. Review strategi bulanan 60 menit. Akses langsung WhatsApp ke strategist Anda — kami merespons dalam 1 jam kerja.

Is BDB the right fit for my business size?

We work best with businesses already spending Rp 10M+ per month on ads and want to convert that spend into qualified pipeline. If you're just starting, we can still help — but our playbook is built for businesses ready to scale.

Do you take over our existing ad accounts?

Yes — we work inside your accounts, not separate ones. You own everything: all data, all campaigns, all history. When the engagement ends, it's all yours.

What if results don't improve by month 2?

We agree on KPI targets before we start. If we're off-track by month 2, we run a structured diagnosis — strategy, creative, audience, or landing page. You'll always know exactly what we're testing and why.