Wellington College Jakarta

Generating qualified enrollment leads for a premium British international school through data-driven Meta Ads strategy, multi-campaign architecture, and continuous weekly creative optimization.

3,000+ Qualified Leads Generated

Cost Per Lead

0.57% Click Through Rate

PROJECT OVERVIEW

Premium Enrollment Leads Through Data-Driven Meta Ads

Wellington College Independent School Jakarta is a premium international school offering a British curriculum and holistic development. BDB developed a data-driven Meta Ads strategy with targeted creatives communicating the school premium value and credibility. Multiple campaign types were deployed to maximize both awareness and enrollment conversions among affluent families across Jakarta.

Client Wellington College Independent School Jakarta

Industri Premium International Education

Solusi Performance Marketing

Layanan Meta Ads, Lead Generation

Target Audience Affluent families seeking premium international education

Objective Generate qualified enrollment leads

OUR APPROACH

Credibility-Led Funnels for High-Intent Families

Premium Value Communication

Developed creatives highlighting Wellington college British curriculum, world-class facilities, and holistic education values to resonate with discerning parents evaluating premium schooling options.

Multi-Campaign Architecture

Ran simultaneous awareness and conversion campaigns targeting affluent family segments across Jakarta, capturing intent at every stage of the enrollment decision journey.

Continuous Optimization

A/B tested creatives and audiences weekly to reduce CPL while maintaining strict lead quality standards, ensuring every lead met the school ICP profile.

CAMPAIGN RESULTS