Generate qualified leads across multiple countries for an online financial cooperative serving Indonesian communities abroad.
Ezycash is an online financial cooperative serving Indonesian communities living abroad. BDB launched localized Meta Ads campaigns across 4 countries, adapting each message to the specific needs and financial habits of each region. The approach identified key pain points per market and built demand through tailored benefit-driven messaging.
Market Research Per Country
Identified unique pain points, financial behaviors, and communication styles for Indonesian communities in each target country.
Localised Creative Development
Built country-specific ad creatives with messages adapted to local financial needs, trust signals, and community values.
Multi-Country Campaign Launch
Deployed simultaneous Meta Ads campaigns across 4 countries with budget allocation optimized by market performance.
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