Turning Meta Ads spend into e-commerce revenue by connecting CPAS on Shopee with refreshed creatives and product-specific audience segmentation for four health supplement product lines.
Biotek Farmasi Indonesia is a biotechnology and pharmaceutical company offering health and herbal products. BDB optimized their e-commerce performance by implementing CPAS on Shopee, creating a seamless funnel from Meta Ads exposure to Shopee purchase. Strategy included refreshed creatives, restructured campaigns, and audience segmentation by product-specific benefits across Dialance, Viradef, K-Fix, and Regimun.
CPAS Shopee Implementation
Connected Meta Ads with the Shopee product catalog using CPAS for a seamless ads-to-purchase funnel, reducing friction between product discovery and final conversion.
Creative Refresh
Developed new creatives based on audience pain points and product-specific health benefits, replacing generic visuals with targeted messaging for each SKU.
Audience Segmentation
Restructured campaigns with distinct segments per product targeting specific health concerns for maximum relevance and conversion rate.
Konsultasi gratis 30 menit. Kami diagnosis dulu, tanpa hard sell.
