Digital Ads Services — Banana Digital Boost

Q: What's the minimum ad budget?

Starting from Rp 5M/month per channel. We'll recommend the right budget based on your goals and competition.

Q: How long until we see results?

2-4 weeks for learning phase. Meaningful CPA improvements by month 2-3.

Q: How is this different from boosting posts?

Boosting is spray-and-pray. We build funnels — each stage has a job, a budget, and a KPI. Every rupiah has a role.

Q: Do you handle the creative too?

We provide creative strategy, briefs, and review. Production is coordinated with our Creative team or yours.

Q: Can we see real-time data?

Yes. Live dashboard access to all campaign metrics. You see what we see — complete transparency.

Q: How do you communicate and report?

Weekly performance report with 3 action items. Monthly 60-minute strategy review. Direct WhatsApp access to your strategist — we respond within 1 business hour.

Q: Is BDB the right fit for my business size?

We work best with businesses already spending Rp 10M+ per month on ads and want to convert that spend into qualified pipeline. If you're just starting, we can still help — but our playbook is built for businesses ready to scale.

Q: Do you take over our existing ad accounts?

Yes — we work inside your accounts, not separate ones. You own everything: all data, all campaigns, all history. When the engagement ends, it's all yours.

Q: What if results don't improve by month 2?

We agree on KPI targets before we start. If we're off-track by month 2, we run a structured diagnosis — strategy, creative, audience, or landing page. You'll always know exactly what we're testing and why.

The Reality

Your Dashboard Says Growth. Your Revenue Says Otherwise.

Most ad accounts we audit share the same problem: high spend, low pipeline. The budget isn't small — the funnel is broken.

Optimizing for Clicks, Not Revenue

Your CTR looks great on slides. But if cost-per-MQL keeps climbing while pipeline stays flat — the campaign is failing.

No Funnel Structure

One campaign trying to do everything? That's not a funnel — that's a leak. Every rupiah needs a defined stage and a KPI.

Attribution Black Box

If you can't answer "which ad drove which sale this month" — you're making every optimization decision blind.

Platforms We Master

Every Platform. One Integrated Strategy.

Meta Ads

Full-funnel Facebook & Instagram campaigns. Prospecting, retargeting, and conversion.

Google Ads

Search, Display, YouTube, Performance Max. Capture demand and create new demand.

TikTok Ads

Native short-form video ads that convert, not just entertain.

CPAS (Collaborative Ads)

Bridge social ads and marketplace sales. Retarget Shopee & Tokopedia shoppers on Meta.

Deliverables

Everything You Need to Turn Ads Into Revenue

Campaign Strategy Document

Full-funnel campaign architecture with audience, budget allocation, and KPI targets per stage.

Tracking & Attribution Setup

GA4, GTM, Meta CAPI — full attribution setup. Know exactly which ad drives which sale.

Creative Strategy & Review

Data-informed creative direction — hooks, formats, and angles that convert for your audience.

Weekly Performance Report

Not a data dump. An insight report with 3 clear action items. Every week.

Monthly Strategy Review

60-minute deep dive with your dedicated strategist. What worked, what didn't, what's next.

Dedicated Strategist Access

Direct line to your strategist via WhatsApp. No ticket queue. We respond within 1 business hour.

Our Philosophy

We Don't Optimize for Dashboards. We Optimize for Revenue.

We optimize for cost-per-MQL and ROAS — the numbers your CFO actually cares about.

Vanity Metrics vs. Revenue Metrics

If your CTR is 3% but your MQL rate is 0.2%, the campaign is failing — no matter what the dashboard says.

Full-Funnel Accountability

TOFU builds awareness. MOFU nurtures intent. BOFU converts. No budget is spent without a clear role in the revenue journey.

Why BDB

How We Compare

	RecommendedBanana Digital Boost	In-House Marketing	Other Agencies
Team	Dedicated strategist + specialist per channel	1-2 people handling everything	Dedicated AM, generic template execution
Optimization Target	Cost-per-MQL & ROAS	Clicks & impressions	Clicks & reach
Funnel Structure	TOFU / MOFU / BOFU per stage	Single campaign, no stages	Funnel exists but not optimized per stage
Tracking & Attribution	GA4 + CAPI, full attribution	GA4 basic, often misconfigured	Platform-reported only (inflated numbers)
Reporting	Weekly insight + 3 action items	Ad hoc, when there's time	Monthly PDF vanity metrics
Creative Direction	Data-informed hooks, angles, format	"Make it look good" without data	One-size-fits-all templates
Communication	Direct WhatsApp, < 1 hour response	Internal meetings (often deprioritized)	Email, 2-3 days response
Contract	3-12 months	Fixed salary (hard to hire good talent)	Lock-in 6-12 months
Methodology	Boost Engine Banana Diagnosis → Execution → Control loop	Trial & error, no playbook	Generic SOP, copy-paste for all clients
Adaptability	Custom playbook per industry & business model	Following trends without strategy	Same template for every client
Iteration	Weekly optimization, data-driven pivots	Rarely evaluated	Monthly review (when they remember)

Full-Funnel Framework

AIDA Funnel + Full-Funnel Attribution

TRADITIONAL

Awareness

Broad Targeting

Spray & pray. No ICP filter. Budget burned on irrelevant audiences.

Interest

No Retargeting

Visitors leave. No follow-up. No nurture sequence.

Decision

Vanity Metrics

Optimized for clicks & impressions. Pipeline ignored.

Action

??? Revenue ???

No attribution. No tracking. Hope-based marketing.

BDB SYSTEM

TOFU

ICP-Filtered Reach

Lookalike audiences. Interest stacking. AI-optimized targeting.

MOFU

Smart Retargeting

Video sequencing. Lead magnets. WhatsApp click funnels.

BOFU

Revenue Optimization

CPAS. Dynamic product ads. Cost-per-MQL bidding.

Revenue

Full Attribution

GA4 + CAPI + full attribution. Every rupiah traced to revenue.

Case Study

From Rp 2.4B to Rp 8B+ Revenue in 12 Months

How we scaled a Jakarta-based pharmaceutical brand from Rp 2.4B to Rp 8B+ e-commerce revenue — using CPAS on Meta + Shopee.

Rp 8B+ Annual Revenue 2025

18x ROAS (Return on Ad Spend)

62% CPA Reduction

3.3x Revenue Growth YoY

Challenge: 2024 annual revenue was only Rp 2.4B with scattered marketplace ads, no funnel structure, and no attribution tracking.

Solution: Implemented CPAS (Collaborative Ads) connecting Meta Ads to Shopee product catalog. Built full-funnel structure with ICP-filtered targeting, dynamic product retargeting, and conversion optimization.

Result: Revenue grew from Rp 2.4B to Rp 8B+ within 12 months. ROAS consistently above 18x. CPA dropped 62% as funnel matured and data compounded.

Results vary by industry, budget, and market conditions.

How We Work

From Diagnosis to Compounding Revenue

A structured timeline — so you know exactly what happens and when.

Week 1

Campaign Diagnosis

Audit existing campaigns, tracking setup, and data quality
Analyze funnel leaks: CTR, CVR, drop-off points
Map ICP vs. current audience targeting

Deliverable: Campaign Diagnosis Report

Week 2

Funnel Architecture

Design full-funnel structure (TOFU / MOFU / BOFU)
Set up tracking: GA4, CAPI, UTM framework
Define KPI per funnel stage (CPM, CTR, CPL, ROAS)

Deliverable: Funnel Blueprint & Tracking Setup

Week 3

Creative & Launch

Produce ad creatives (static, video, carousel)
Write copy variants per funnel stage
Build campaigns, set bidding strategy, launch

Deliverable: Campaigns Live

Week 4

Optimize & Report

Daily bid & budget optimization
A/B test creatives and audiences
Weekly performance report with action items

Deliverable: First Monthly Report

Month 2+

Scale & Compound

Scale winning campaigns, kill losers
Expand to new channels or audiences
Monthly strategy review & budget reallocation

Deliverable: Revenue Growth Compounding

Frequently Asked Questions

What's the minimum ad budget?

Starting from Rp 5M/month per channel. We'll recommend the right budget based on your goals and competition.

How long until we see results?

2-4 weeks for learning phase. Meaningful CPA improvements by month 2-3.

How is this different from boosting posts?

Boosting is spray-and-pray. We build funnels — each stage has a job, a budget, and a KPI. Every rupiah has a role.

Do you handle the creative too?

We provide creative strategy, briefs, and review. Production is coordinated with our Creative team or yours.

Can we see real-time data?

Yes. Live dashboard access to all campaign metrics. You see what we see — complete transparency.

How do you communicate and report?

Weekly performance report with 3 action items. Monthly 60-minute strategy review. Direct WhatsApp access to your strategist — we respond within 1 business hour.

Is BDB the right fit for my business size?

We work best with businesses already spending Rp 10M+ per month on ads and want to convert that spend into qualified pipeline. If you're just starting, we can still help — but our playbook is built for businesses ready to scale.

Do you take over our existing ad accounts?

Yes — we work inside your accounts, not separate ones. You own everything: all data, all campaigns, all history. When the engagement ends, it's all yours.

What if results don't improve by month 2?

We agree on KPI targets before we start. If we're off-track by month 2, we run a structured diagnosis — strategy, creative, audience, or landing page. You'll always know exactly what we're testing and why.