Generating high-quality B2B leads for a traditional Indonesian catering brand through structured Meta Ads funnels, data-driven audience targeting, and disciplined weekly creative testing.
Take The Pastry specializes in traditional Indonesian cakes, snack boxes, and catering for corporate and government events. BDB implemented a structured Meta Ads funnel with data-driven audience targeting and clear B2B segmentation to attract high-quality institutional leads. Continuous testing and refined audience segmentation ensured efficient budget utilization across both government and private sector segments.
B2B Funnel Restructure
Rebuilt campaign funnels with clear B2B objectives, separating government and private sector targeting with distinct messaging, creatives, and conversion goals for each segment.
Data-Driven Budget Allocation
Applied performance data to allocate budget toward highest-converting audience segments, reducing wasted spend and improving overall lead quality per rupiah invested.
Continuous A/B Testing
Tested creative formats, ad copy, and audiences weekly to reduce CPL and improve CTR, iterating rapidly based on live campaign signals to maximize efficiency.
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