An e-commerce website for a Belgian-made premium mattress brand — product technology education, social proof, and multi-language support for the Indonesian market.
Mimpi Sleep is a premium Belgian-made mattress brand in Indonesia. BDB developed the e-commerce website to position Mimpi as a premium sleep solution — with detailed product technology pages that educate consumers on Belgian manufacturing and sleep science, a reviews section for social proof, and multi-language support for both Indonesian and international customers. The website communicates Mimpi's premium quality through every design detail while delivering a clean, conversion-optimized shopping experience.
E-Commerce Architecture
Designed a full product store with category pages, product detail pages, and a checkout flow optimized for premium buyers — ensuring every touchpoint reinforces the Mimpi brand.
Product Technology Education
Built in-depth product technology pages explaining Belgian manufacturing processes, foam science, and sleep research to educate and convert high-consideration buyers.
Multi-Language & Social Proof
Integrated Indonesian and English language support alongside a customer reviews section — broadening market reach while building purchase confidence through verified social proof.
Free consultation. We scope, design, and deliver — no guesswork.
