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Ezycash Indonesia

Fintech
Meta Ads + Instagram & TikTok
Ezycash Indonesia

Project Overview

Ezycash Indonesia provides safe and accessible financial services for Indonesian migrant workers abroad. We built an emotional, trust-based strategy across Meta Ads, Instagram, and TikTok that overcomes stigma around borrowing.

Objective

Encourage Indonesian migrant workers to use Ezycash for safe financial support through trust-based messaging.

The Challenge

Overcoming stigma around borrowing among migrant workers — needed empowering, stigma-free messaging.

The Results

9.1%
Engagement Rate
5,636
Ad Results
31,768
Link Clicks
1.50%
CTR

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