Expanding nationwide awareness for Bayer Vayego crop protection through precision Meta Ads targeting, localized creative strategy, and deep agricultural audience segmentation across Indonesia.
Bayer Vayego is a crop protection product for the Indonesian agricultural market. To expand nationwide awareness, BDB designed a localized Meta Ads campaign with creative messages tailored to farming communities, aligning global brand standards with local relevance. The strategy was grounded in agricultural data research for precise audience segmentation and messaging that resonates with the daily realities of Indonesian farmers.
Agricultural Data Research
Segmented Indonesian farmers by region, crop type, and seasonal behavior using agricultural data insights to build precise audience profiles for each target zone.
Localized Creative Strategy
Developed simplified, relatable creative messages aligned with farmer needs and regional dialects, bridging global brand standards with the authentic voice of local agricultural communities.
Campaign Execution
Launched Meta Ads awareness campaign with precision targeting across multiple farming regions nationwide, continuously optimizing delivery for maximum reach and engagement efficiency.
Free 30-minute consultation. We diagnose first, no hard sell.
