Start digital activation and build brand presence for a premium fragrance brand on Instagram.
3Points is a premium fragrance brand with unique, long-lasting perfumes. BDB implemented an Instagram-focused strategy to introduce 3Points to the market through storytelling. The strategy communicated the uniqueness of each scent through narrative content, targeted Instagram campaigns, and educational content that built trust with perfume enthusiasts.
Brand Storytelling Framework
Developed content pillars around scent emotions, brand origin, and product craftsmanship to communicate 3Points premium identity.
Instagram Campaign Launch
Ran targeted Instagram campaigns to reach perfume enthusiasts and lifestyle-conscious consumers across relevant demographics.
Trust-Building Content
Created educational content on fragrance notes, application, and longevity to build credibility and drive engagement.
Free 30-minute consultation. We diagnose first, no hard sell.
